Shillong: A seminar on the Occasion of Public Service Broadcasting Day and Celebrating the 20th anniversary of Prasar Bharati was held today at the State Convention Centre, Shillong. The seminar was organised by All India Radio, Shillong.
Director General All India Radio Shri Fayyaz Sheheryar delivering his keynote address stated that All India Radio is the inheritor of a great legacy and congratulated Prasar Bharati on its 20th anniversary.
He said that AIR is the largest news-gathering and disseminating apparatus in the world and its sheer enormity of its output is mind-boggling. A modern and vibrant democracy needs an informed citizenry capable of knowing the various options available in which people could debate and act upon, he added.
He acknowledged that AIR news bulletin, current affair programmes and other genre of programmes broadcast both in general and special audience segments have been strengthening the country’s democratic fabric. “AIR in keeping with modern trends in the broadcasters of repute is serving its effective tools of radio plus, the social media platform have an amazing following and a quick public response speciality that attracts Indians, Indians abroad and non-Indians with the deep interest in Indian affairs”, he added.
The Director General stated that All India Radio will soon have its services on Amazon’s Eco Dot in the next three to six months time. He mentioned that Echo Dot is a hands-free voice controlled device that uses Alexa voice service to play music, set alarm and timers, weather and sports scores, manage to-do and shopping among others. He added that All India Radio is working to provide Virtual Private Network which will provide seamless broadcasting service to any part of the country. He said that websites of AIR have been developed which will have all the stations across the country incorporated. Mobile app of All India Radio is being developed to utilize the existing platforms with over 20 live streaming channels, he added.
The Director General also informed the gathering that AIR has diversified its IT initiatives to meet the demands of the diverse audience. Some of the initiatives which he mentioned were upgrade of webcasting infrastructure for live streaming of all channels of AIR available on DTH platform including state of the art audio encoding and streaming of infrastructure at par with international broadcasters, provision of content delivery network for professional delivery of audio streams and detailed user statistics along with Cloud storage for audio-on-demand streaming services and development of AIR Website having provision for micro-website of all stations of AIR.
In the seminar Impact of potentialities of oral media wedded to the cause of service in tribal and remote areas; Hybrid radio for topographically lopsided terrains and Civil disturbance and war reporting vis-a-vis radio news were deliberated upon by the resource persons.
Among the resource, persons include Dr Desmond L Kharmawphlang, Professor and Head, Cultural and Creative Studies, NEHU; Dr Lalthansangi Associate Professor, Dept. Of Education, Govt. Aizawl College; Shri KV Ramachandran, DDG (E), AIR, Kohima; Shri Amit Baruah, Resident Editor, The Hindu and Padma Shri awardee and Columnist Smt Patricia Mukhim.